ClubReady has been made aware that as of July 2023, all local area code phone numbers (10DLC) used to send text messages to U.S. phone numbers must be fully registered to an approved campaign under each ownership entity. Messages sent using unregistered phone numbers will be subject to a gradual increase of message blocking by Twilio beginning July 2023, ultimately leading to a full block of all unregistered U.S.-bound messages sent after August 31, 2023.
How does this impact you and your studio?
When your studio was set up in ClubReady, you were provided a local number to use for sending messages to your customers. This designated local number is a 10DLC phone number impacted by the recent updates to the industry wide A2P (Application-to-Person) process update.
This update only impacts ClubReady pay-as-you-go SMS Messaging in the US and Canada. ClubReady Connect numbers will not change and there is no change to Australian numbers.
What is ClubReady doing?
After reviewing with Twilio and our internal teams, all clubs using ClubReady Core SMS will migrate from local phone numbers to Toll-Free numbers. Our team is working on designating Toll-Free phone numbers for all ClubReady customers on the ClubReady Core SMS platform. This decision was made to avoid any disruption in communication with your current and prospective customers.
What will studios need to?
At this time, no additional information is required from studios to update to a Toll-Free phone number. The ClubReady team is making updates to allow for compliant messaging to be sent through your ClubReady site.
How does this impact messaging?
There is no change in how you send and receive messages. Any message replies to the old local number will still be delivered and show in message history in ClubReady for 60 days after the number change. New messages and replies to your members will start a new thread from a new phone number.
What else do I need to know about these new regulations?
Business registration and verification was designed to ensure messages get through to customers and are not flagged as spam. Each business that sends messages will eventually need to register all campaigns that use text messaging. We will keep you updated when action is required.
Will I need to register my business?
At this time, businesses only need to register for 10DLC numbers. We will continue to provide updates about changes in the registration process. We expect that additional changes will be required to comply with current and future regulations.
What if my messages get blocked?
The most common cause of messages that are not delivered is an incorrect phone number – either a typo or a number that does not accept text messages. After verifying that the customer had not opted out of text messages, and that the number is valid, please reach out to our support team with the details and we will investigate it.
There are also best practices that will help you avoid getting caught in carrier spam filters – CLICK HERE to learn more.
Will my number change again? Can I decide what number or area code I am assigned?
Our basic SMS texting package allows you to pay per message by buying credits. It does not include number or area code selection. It is also possible that numbers may be changed or re-assigned in the future.
The best way to be assured of one number is to use your Studio Line for both phone calls and messaging. This is possible for most studio lines through our CR Connect package. Note that it is not possible for some studio lines, such as Google Voice lines. Our team can help check your number.
If you’d like more information on how you can use your Studio Phone Number to send and receive messages through ClubReady, for SMS and MMS communication, please visit us at https://www.clubready.club/connect/ to learn more about ClubReady Connect. Click Request a Demo to have an account manager reach out.